Straight Arrow Marketing, Inc. produces custom precision target marketing results for nonprofit organizations. Our Desired Donor Model^SM allows our clients to save money in direct marketing, increase total revenue, and acquire new donors.

Our range of services goes from address updates and phone appends to sophisticated donor profiles that separate your current donors into market segments.

For more details go to our Desired Donor Model page. See our example of market segmentation.

What is a profile? It's a clear picture of your current donor base that can reveal their attitudes, computer usage, and demographic information used to predict individual giving amounts and to group donors into market segments. Armed with this information, you can tailor your direct marketing efforts, allocate your staff's time, and acquire new donors that behave like your best donors.