Donor Profile: You get a clear picture of your current donors from Straight Arrow’s comprehensive donor profile, unique to your organization. You can even tell which donors are likely to be computer users for your email marketing and web site.

Desired Donor Model ^SM: Straight Arrow’s complex data models group your current donors into market segments. We can predict individual’s targeted gift amounts so you will be able to determine what the ask should be for each segment. You will know who are your best prospects for major gifts, and for planned giving. You can improve your participation rate. You can increase your average gift size.

Segmentation: Slice your market into smaller pieces or groups for more precise targeting. You can use segmentation to focus your marketing efforts on only the segments that fit your donor profile. Segmenting your market enables you to more precisely determine merchandise mix, decide where to expand most profitably, where to spend your advertising dollars to reach the correct audience, launch new products in your targeted market, and more. Straight Arrow can help you make the right marketing decisions and improve your profitability.

Donor Acquisition: We determine new prospects for donor acquisition with the same motivation, propensity, and ability to give as your most desired donors.

In learning about what types of people donate to your organization now, we can use your unique donor profile to find more like them and create effective, targeted marketing campaigns to find new donors.

Target Marketing: focus your marketing efforts on only those donors with the highest potential to give to your organization. Therefore, you will spend your marketing efforts and dollars more effectively, targeting only the segments that will produce the most donations. Demographics and psychographics can be used to precisely target your market area, down to the household level.

Database evaluations: We can evaluate your database versus best-in-class to determine if you have what it takes to play. Capturing the right data will ensure you can take advantage of advanced marketing techniques, like Donor Profile Modeling.

Consulting: Straight Arrow’s staff can recommend effective and cost-efficient marketing solutions to maximize your return on investment (ROI) for direct marketing campaigns.

Geocoding: Geocoding is the assignment of a geographic location code to a current or prospective customer address record. Geocoded customer records more accurately reflect customer profiles and narrows the focus of marketing campaigns for more effective returns.

Data Services: We cleanse your data and standardize the address information. We can accomplish merge/purge operations. We can verify and append phone numbers to your file.

NCOA: National Change of Address can update your address file. We live in a mobile society where 30% move every year. Nixie codes are available upon request.

Append Data: We attach demographic variables to your customer records to allow more precise targeting to reduce costs of direct mail marketing campaigns, or to acquire new customers.

Find Lost Alums: For colleges and universities, and other nonprofits with memberships, we can find members whom you consider lost.